Panek article in Journalism & Mass Comm Quarterly

In a new article, TCF faculty member Elliot Panek reports evidence that consumers’ media choices are influenced by the quantity of choices on offer.

Panek, E. (2016). High-choice revisited: An experimental analysis of the dynamics of news selection behavior in high-choice media environments. Journalism & Mass Communication Quarterly. Advance online publication. doi:10.1177/1077699016630251